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Hot Video Alert: The Hoosiers - Choices

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Tuesday, July 6, 2010

Hot Video Alert: The Hoosiers - Choices



Persistence really pays off. MySpace is a great resource for music news, depending on how often the bands update their blogs. Offering the ability to sign up for updates is a great feature UNLESS a band updates 5-10 times a day. THIS was the case with the English/Swedish rock outfit The Hoosiers. After being bombarded with email notifications about new blog posts, I was on the verge of canceling my subscription when I decided to see what all the fuss was about. It was THEN that I discovered the fantastic video for the band's new single "Choices," due out August 2nd. Good thing I did.


"Choices" is the first single off of the band's sophomore album, The Illusion of Safety, due out August 16th in the UK on RCA Records.  The boys' last album, 2007's The Trick To Life went #1 on the UK album charts and spawned 2 Top 5 singles ("Worried About Ray," and "Goodbye Mr A") so their label is likely counting on the boys to avoid that dreaded sophomore slump that so often befalls new bands.  Along with the new album comes a new sound.  "Out are the skippy beats, perky melodies, lashings of falsetto and nods to the 70s soft rock...in come synths, dancefloor-friendly beats, a dash of Giorgio Moroder and triumphant, multi-tracked choruses that recall the pomp of the Pet Shop Boys' 'Go West.'" (via Euro Solution)   "Choices" does have a fantastic 80s sound going for it that's all too popular right now.  The super fun/super cheesy video was filmed in Thailand, modeled after those poorly dubbed kung-fu movies of the 70s and 80s. A perfect complement to a near perfect song.

Oh and make sure you check out the remixes by French DJ/Remixer/Producer Gu√©na LG.  Equally fabulous.  You can download a free edit of the remix HERE.


Remix Promo Tracklisting:

1. Glam As You Club Mix
2. Glam As You Instrumental
3. Glam As You Instrumental
4. Original

Check out The Hoosiers on the web:

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