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Hot Video Alert: Cascada - San Francisco

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Tuesday, May 31, 2011

Hot Video Alert: Cascada - San Francisco

Every night before bed, I count my blessings. At least once a year, I thank God for Cascada and the brand of generic, trash euro-pop that vocalist Natalie Horler, DJ Marnian and Yanou bring to clubs all over the world. OK - I don't do any of that but you gotta love Cascada. How can you not? I have to tip my hat to any band that can successfully makeover a country hit like "What Hurts The Most" into a Top Ten hit throughout Europe (and almost a top 50 hit in America).

Cascada's latest single, the uber-catchy "San Francisco," follows the same basic formula that their last few singles used. Dance beat. CHECK! Generic, disembodied man's voice shouting throughout the song (i.e. - "EVERYBODY IN THE CLUB!" and "PYRO-PYRO MANIA MA-MA-MA-MANIA!"). CHECK! Sexy video. CHECK!

For what it's worth, the formula works. Cascada has had more than a few chart successes throughout Europe and even a couple here in the States. "Evacuate The Dancefloor" peaked at #25 on the mainstream Billboard Hot 100 chart, turning into Cascada's biggest U.S. hit since 2005's "Everytime We Touch," which peaked at #10 on the very same chart. Nearly all of Cascada's most recent singles have been in the same vein, catchy RedOne-like electropop tailor-made for a night of clubbing.

When last year's "Pyromania" was released, there were no plans for an album. Instead, Cascada was going to release a few singles (an approach being explored by a number of pop stars in recent years). Following "Pyromania," Cascada released another stand alone single, "Night Nurse," although not officially.  The single wasn't available for download, but a video was made for the song and it appeared on a UK dance music compilation.  "San Francisco" due out July 4th in the UK becomes single #3 from Cascada's recently announced fourth studio album. The video was shot on March 26th and directed by Lisa Mann with choreography by Luther Brown. Apparently Cascada shot the video for a follow up single, "Au Revoir," that same weekend in Toronto (according to a since removed job posting) though I haven't read anything to confirm.  "Pyromania," "Night Nurse" and "San Francisco" will likely appear on Cascada's fourth album, Original Me, due out June 20th in the UK via Zooland Records.  Check out the video for "San Francisco" below and get ready for another string of Cascada club hits just in time for the summer!  Remixing "San Franscisco," we have Cahill, Wideboys, Frisco and Lockout.  Pre-order on UK iTunes HERE!
Check out Cascada on the web:

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