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Hot Video Alert: DEV - In The Dark

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Monday, August 29, 2011

Hot Video Alert: DEV - In The Dark


DEV isn't really an artist I've spent too much time posting about because...well...I don't really know where her true talents lie. Sure, she's ATTACHED herself to a few catchy tracks ("Like A G6" by Far East Movement, "She Make Me Wanna" by JLS and "Bass Down Low featuring The Cataracs) but that's really all it feels like to me - an attachment. I don't really know who DEV is as an artist. She doesn't REALLY sing, which you know, works for Britney and Ke$ha but that market's already been pretty well covered I think.

All criticisms aside, "In The Dark" is a pretty catchy tune in and of itself. No, it doesn't stray too far away from it's predecessor, "Bass Down Low" but that's OK. It's got beat for days and a super slick video to boot (directed by Ethan Lader, who also directed the "Bass Down Low" video). "In The Dark" may very well be the tune that changes my mind about DEV. I still don't really know if I'd enjoy a full album of this auto-tuned-to-hell electropop but from what I hear, DEV does have talent beyond talk-singing. In fact, she co-wrote this very track. Who knew?

 "In The Dark" was released back in April and is the second official single taken from her forthcoming debut album, The Night The Sun Came Up, due September 5th in the UK on Island Records and September 20th in the U.S. via Universal Republic. Featuring hip-hop remixes with Flo-Rida and 50 Cent as well as dance mixes by the Proper Villains, Hype Jones, Mixin Marc & Tony Svejda, Johan Wedel, Static Revenger, Havana Brown, and Martin Volt Le Que & RJX the single peaked at #56 on the Billboard Hot 100, and #37 on the UK Singles Chart.  Download "In The Dark" on U.S. iTunes HERE and check out the super cool video below.


Check out DEV on the web: 

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