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Hot Video Alert: The Saturdays - Notorious

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Tuesday, May 24, 2011

Hot Video Alert: The Saturdays - Notorious

The Saturdays have done it once again!  If you haven't heard their INSANELY catchy new single, "Notorious," get on the train and check out the additively fun video below (U.S. readers click HERE).  Produced by Steve Mac, "Notorious" is a proper electropop jam, showcasing each of the girls (Una Healy, Mollie King, Frankie Sandford, Vanessa White, Rochelle Wiseman) vocally.  The sound of this single is a bit harder hitting and edgier than some of their past releases.  It's definitely got more of a club sound, which is in fact, very in these days.

Directed by Syndrome, the girls filmed the video for "Notorious" in Los Angeles.  The video starts out with the girls playing off the whole naughty secretary thing, singing each of their respective verses while doing mundane office tasks like...stamping the word "NOTORIOUS" and "THE SATURDAYS" logo on some yellow pieces of paper, or answering phones.  Once the work day is done, the girls board the very same elevator they arrived in, and ascend into some sort of rooftop club.  Shaking out their hair and unzipping some of the professional attire,  the girls strut their stuff like it's their business.  It's a hot video for a hot single.

Now, I'll be honest.  My feelings towards The Saturdays haven't always been positive.  The girls' 2008 debut album featured some quality pop tunes, at least as far as their singles were concerned. "If This Is Love," "Up," "Issues" and "Work" were all extremely catchy, if not only a little bit generic. Even their Comic Relief  charity single, a cover of Depeche Mode's "Just Can't Get Enough," was enjoyable.  Less than one year later, The Saturdays released their sophomore album, Wordshaker and once again, it featured catchy pop singles, "Forever Is Over" and (the superb) "Ego."  Following Wordshaker (which only got two singles), the girls released their Headlines! EP to tide fans over between albums, loaded with a few one-off hot jams like "Missing You," "Higher" and non-single "Karma") as well as a couple of other so-so pop numbers.  My problem with The Saturdays is a lack of consistency between the singles and the rest of the album. I know that it's a rare occurrence these days that an album doesn't have at least a little filler, but a whole album of filler? Not OK!

I'm hoping and praying that "Notorious" is a realistic indication of what we can expect with their as yet untitled third album because if it is, it's going to be HOT.  If not, at least we can look forward to a few more hot singles.  UK fans can download "Notorious" on iTunes HERE.  Already a floor-filler on it's own, "Notorious" has been remixed to perfection by Almighty, Chuckie, JRMX, Jorg Schmid, and Dexcell so practice that strut and get out on the dancefloor!

P.S. - The Saturdays are really bringing their A-game to the live performance.  Check out the lovely ladies debuting "Notorious" live on the UK version of So You Think You Can Dance! Check out their hot performance HERE!
Check out The Saturdays on the web:

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