Hot Video Alert: Jamiroquai - Lifeline
"Lifeline" is the third single to be released off Jamiroquai's 7th studio album, Rock Dust Light Star. This whole album is supposed to feature a more "organic" and "live" sound and I finally hear that here in their new single. Something is different here for sure. "White Knuckle Ride" to me didn't sound all that different from any other Jamiroquai single (which isn't necessarily a bad thing) I just was expecting something COMPLETELY different, and while "Lifeline" isn't COMPLETELY different it's different enough and quite refreshing. The video for the song features behind the scenes footage from Jamiroquai's Rock Dust Light Star tour, interspersed with clips of various promotional activities. While not an original video by any stretch of the imagination, the song is nicely showcased here.
Co-written by frontman Jay Kay and keyboardist Matt Johnson, "Lifeline" was released digitally last week in the UK. While the band evolve their sound they aren't giving up on their dance club appeal, evidenced by a massive remix package for "Lifeline" including mixes by Fred Falke, Buzz Junkies, Alan Braxe and Pirupa. Here's hoping for a U.S. release and tour for Rock Dust Light Star. To date the single has peaked at #99 on the Official UK Singles Chart. The album, meanwhile, has gone Gold in the UK, selling over 100,000 copies.
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