This page has moved to a new address.

Hot Video Alert: Jada - This Party's On Fire

----------------------------------------------- Blogger Template Style Name: Minima Designer: Douglas Bowman URL: www.stopdesign.com Date: 26 Feb 2004 ----------------------------------------------- */ body { background:#fff; margin:0; padding:40px 20px; font:x-small Georgia,Serif; text-align:center; color:#333; font-size/* */:/**/small; font-size: /**/small; } a:link { color:#58a; text-decoration:none; } a:visited { color:#969; text-decoration:none; } a:hover { color:#c60; text-decoration:underline; } a img { border-width:0; } /* Header ----------------------------------------------- */ @media all { #header { width:660px; margin:0 auto 10px; border:1px solid #ccc; } } @media handheld { #header { width:90%; } } #blog-title { margin:5px 5px 0; padding:20px 20px .25em; border:1px solid #eee; border-width:1px 1px 0; font-size:200%; line-height:1.2em; font-weight:normal; color:#666; text-transform:uppercase; letter-spacing:.2em; } #blog-title a { color:#666; text-decoration:none; } #blog-title a:hover { color:#c60; } #description { margin:0 5px 5px; padding:0 20px 20px; border:1px solid #eee; border-width:0 1px 1px; max-width:700px; font:78%/1.4em "Trebuchet MS",Trebuchet,Arial,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.2em; color:#999; } /* Content ----------------------------------------------- */ @media all { #content { width:660px; margin:0 auto; padding:0; text-align:left; } #main { width:410px; float:left; } #sidebar { width:220px; float:right; } } @media handheld { #content { width:90%; } #main { width:100%; float:none; } #sidebar { width:100%; float:none; } } /* Headings ----------------------------------------------- */ h2 { margin:1.5em 0 .75em; font:78%/1.4em "Trebuchet MS",Trebuchet,Arial,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.2em; color:#999; } /* Posts ----------------------------------------------- */ @media all { .date-header { margin:1.5em 0 .5em; } .post { margin:.5em 0 1.5em; border-bottom:1px dotted #ccc; padding-bottom:1.5em; } } @media handheld { .date-header { padding:0 1.5em 0 1.5em; } .post { padding:0 1.5em 0 1.5em; } } .post-title { margin:.25em 0 0; padding:0 0 4px; font-size:140%; font-weight:normal; line-height:1.4em; color:#c60; } .post-title a, .post-title a:visited, .post-title strong { display:block; text-decoration:none; color:#c60; font-weight:normal; } .post-title strong, .post-title a:hover { color:#333; } .post div { margin:0 0 .75em; line-height:1.6em; } p.post-footer { margin:-.25em 0 0; color:#ccc; } .post-footer em, .comment-link { font:78%/1.4em "Trebuchet MS",Trebuchet,Arial,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.1em; } .post-footer em { font-style:normal; color:#999; margin-right:.6em; } .comment-link { margin-left:.6em; } .post img { padding:4px; border:1px solid #ddd; } .post blockquote { margin:1em 20px; } .post blockquote p { margin:.75em 0; } /* Comments ----------------------------------------------- */ #comments h4 { margin:1em 0; font:bold 78%/1.6em "Trebuchet MS",Trebuchet,Arial,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.2em; color:#999; } #comments h4 strong { font-size:130%; } #comments-block { margin:1em 0 1.5em; line-height:1.6em; } #comments-block dt { margin:.5em 0; } #comments-block dd { margin:.25em 0 0; } #comments-block dd.comment-timestamp { margin:-.25em 0 2em; font:78%/1.4em "Trebuchet MS",Trebuchet,Arial,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.1em; } #comments-block dd p { margin:0 0 .75em; } .deleted-comment { font-style:italic; color:gray; } /* Sidebar Content ----------------------------------------------- */ #sidebar ul { margin:0 0 1.5em; padding:0 0 1.5em; border-bottom:1px dotted #ccc; list-style:none; } #sidebar li { margin:0; padding:0 0 .25em 15px; text-indent:-15px; line-height:1.5em; } #sidebar p { color:#666; line-height:1.5em; } /* Profile ----------------------------------------------- */ #profile-container { margin:0 0 1.5em; border-bottom:1px dotted #ccc; padding-bottom:1.5em; } .profile-datablock { margin:.5em 0 .5em; } .profile-img { display:inline; } .profile-img img { float:left; padding:4px; border:1px solid #ddd; margin:0 8px 3px 0; } .profile-data { margin:0; font:bold 78%/1.6em "Trebuchet MS",Trebuchet,Arial,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.1em; } .profile-data strong { display:none; } .profile-textblock { margin:0 0 .5em; } .profile-link { margin:0; font:78%/1.4em "Trebuchet MS",Trebuchet,Arial,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.1em; } /* Footer ----------------------------------------------- */ #footer { width:660px; clear:both; margin:0 auto; } #footer hr { display:none; } #footer p { margin:0; padding-top:15px; font:78%/1.6em "Trebuchet MS",Trebuchet,Verdana,Sans-serif; text-transform:uppercase; letter-spacing:.1em; } /* Feeds ----------------------------------------------- */ #blogfeeds { } #postfeeds { }

Thursday, December 8, 2011

Hot Video Alert: Jada - This Party's On Fire


Boston-based dance/pop group Jada (AKA Lauren, Jacyn, Elle & April) are BACK with a fiery new dance/pop single and I couldn't be more happy about it.  Released digitally back in September via Code 11 Records, "This Party's On Fire" is the first single since 2009's "Break Up Song" which marked the band's second major label single release.  Jada's  major label debut single came back in March of 2009 with the Akon & RedOne-produced "American Cowboy," which was prominently featured in a party scene on the TV show House.  "This Party's On Fire," while not nearly as catchy as their debut, is still a flashy little number that deserves some club attention.  Now...if only some clubs would give it to them...

Produced by RIO, the song seems to have all of the necessary components it needs to be a hit.  Soulful vocals, plenty of "synth, strobe, bass and electric house beats."  So why hasn't it taken off?  Let's be honest...I don't know if America is ready for a serious girl group.  It used to be a marketable genre of pop music but in recent years, girl groups in America have just crashed and burned.  Did anyone catch Jada auditioning for the 'Groups Category' on the U.S. X-Factor? They barely received 10 seconds of screen time before Nicole Scherzinger shot down their hopes and dreams, and not that it would have mattered anyway! All of Paula's groups were decimated in record time.  Nope. America is not ready for another girl group. Not yet anyway.

Perhaps Jada needs to try their luck over in the UK where budding girl group Little Mix just propelled themselves into the X-Factor 2011 finals, becoming the first girl group to land in the finals in the shows entire history! Pretty epic!  As with most pop music trends, the U.S. has a bit of catching up to do.  Despite finding mainstream success elusive, the girls have no plans to quit in the near future.  Despite not having a major record deal anymore (or do they? They still have a page up on Universal Motown yet they released their new single on Code 11 Records),  the girls have been staying busy with performances and promotional appearances in and around the East Coast.  Included amongst the appearances, a live concert honoring the 10th anniversary for America's Camp (a one week camp for children who lost a parent or sibling on September 11th) and a performance on the finale of BRAVO's Real Housewives of Atlanta.  The girls have also been working on new tunes, collaborating with producers like Midi Mafia, DJ and producer Joe Bermudez and more. Can't wait to hear more from these girls in the near future.

In the meantime, check out the new(ish) video for Jada's new single, "This Party's On Fire." The video was filmed in and around Boston (including a couple of spots I walk by on the daily!) and featured 200+ extras, including the Norwood, MA High School Marching Band and Color Guard, two cheer leading teams and more.  Directed by Vassili Shields, the video feels a bit homemade compared to their major-label backed "American Cowboy" video (watch HERE) but it's still a pretty slick, solid effort.  The video was selected by back in October to be on Fuse TV's 'Fuse On Demand' channel for two months. Download "This Party's On Fire" on U.S. iTunes HERE.



Check out Jada on the web:

Labels: , ,

4 Comments:

Anonymous Anonymous said...

how would u know they're dropped from motown? I haven't heard this from jada

December 9, 2011 at 3:14 AM  
Blogger Jamie Sward said...

No, you're right. I don't know for certain and have amended my post slightly. I just assumed since their new single was released via an indie dance label - Code 11, that their Universal Motown deal was no longer in place. For the record, I didn't say they had been "dropped," I said they had parted ways. Either way, it was an assumption. Thanks for your comment.

December 9, 2011 at 10:05 AM  
Anonymous Anonymous said...

I think you do an amazing job reporting on Jada! And really, labels aren't what they use to be so who cares if they are on a label or not...big labels have been known to screw everyone over! JADA rocks no matter what!

December 17, 2011 at 11:01 AM  
Blogger Jamie Sward said...

Amen. You're so right. Thanks for reading!

December 17, 2011 at 4:55 PM  

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home