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Paloma Faith Releases Revealing New Video; Announced as VEVO LIFT Artist to Watch

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Monday, November 5, 2012

Paloma Faith Releases Revealing New Video; Announced as VEVO LIFT Artist to Watch

Paloma Faith Just Be Video Still
Paloma Faith Just Be Video Still
Paloma Faith Just Be Video Still

In the Emil Nava-directed video for Paloma Faith's new single, the flawless ballad "Just Be," the talented twenty-something literally bares it all.  Released this morning, the all black & white video features a vulnerable, stripped down Paloma Faith, sitting in the middle of a wood floor in a vacant loft space somewhere in New York City.  Completely naked, hugging her body tightly Faith lays it all out there; singing about true and everlasting love in this love song for REAL lovers.  Interspersed throughout the video are clips of the starlet walking around New York City with a GORGEOUS male model on her arm, as well as some more intimate moments.  All in all, an absolutely stunning clip for an absolutely stunning song.  "Just Be," penned by Faith alongside Greg Wells and Matt Hales with production by Nelle Hooper and Jake Gosling, is due out December 16th as the fourth single from Faith's sophomore album, Fall To Grace, following the release of her GORGEOUS INXS cover of "Never Tear Us Apart," featured on the album's October re-release.

Before Paloma can focus on promo for her new single she'll have to come back to America to promote her first U.S. album release when Fall To Grace is released via Epic Records on December 4th.  Already certified Double Platinum in the UK, Faith is relatively unknown here in America.  While Faith has done some radio promo around the country on the back of her recent sold out U.S. club tour, she has yet to make any television appearances   Hopefully that will change this month because we ALL know how important TV promo is, especially for an unknown artist.  Leading up to the album's release next month, Paloma will launch a national U.S. tour in November, bringing her trademark theatricality and soulful pop stylings to a larger (hopefully) audience.  Most recently she performed at "Live In The Vineyard," a private music festival set in California's scenic Napa Valley.

Paloma Faith Just Be Video Still
Paloma Faith Just Be Video StillPaloma Faith Just Be Video Still

In some other promising news, influential music video platform, VEVO has selected Paloma as their latest LIFT artist to watch.  On October 22nd, Faith began her eight week reign on the VEVO LIFT homepage.  VEVO LIFT introduces emerging artists to a broader audience, offering music fans exclusive interviews, behind-the-scenes footage, video premieres and intimate live concerts.  Past LIFT artists have included Graffiti6, Rita Ora, Jessie J, Karmin, Oh Land, Tinie Tempah, DEV, Bridgit Mendler and the big one, One Direction.

Paloma Faith Just Be Video Still
Paloma Faith Just Be Video Still

Check out the STUNNING video for "Just Be" BELOW and get excited for it's release in the UK on December 16th.  While the single artwork and track listing have yet to be unveiled, we can expect AT LEAST one remix by London-based drum & bass DJ/producer Shy FX (AKA Andre Williams).  In one of her recently uploaded U.S. tour videos, Faith updated fans from a recording studio in Washington D.C., where she was recording new vocals for the remix.  Faith's UK record label has been good about releasing some pretty KILLER remixes so I'm guessing "Just Be" will be no exception.


U.S. fans can pre-order the album, Fall To Grace ABOVE and download the single "Picking Up The Pieces" right now (iTunes US).  Also worth a listen, the fantastic "Picking Up The Pieces" remixes, available on Beatport.  Not only are the UK remixes available to download (Rack N Ruin, Moto Blanco, Jakwob, Bills & Hurr) but we also get a FANTASTIC set of exclusive U.S. remixes by Dave Aud√©, Gregori Klosman, and Flexican and SirO.  Snag those right HERE.  I know I talk about her a lot, but it's all for good reason! She's talented and she deserves your attention America! So get on that!

If you haven't already, please read my comprehensive Fall To Grace Album Review and check out my review of her September 11th concert at Joe's Pub in New York City.


Check out Paloma Faith on the web:

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