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Hot Video Alert: Ne-Yo - Beautiful Monster

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Friday, July 16, 2010

Hot Video Alert: Ne-Yo - Beautiful Monster


Singer/songwriter Ne-Yo is BACK with a song that sounds...well...like all of his other songs.  "Beautiful Monster" is a nice little R&B-dance-pop concoction that works in the same way previous efforts like "Closer" and "Because of You" worked. All of the above are up-tempo, club-friendly Top 40 tracks with the same general vibe. Ne-Yo knows what works, and seeing how busy he's been lately as a songwriter, it's evident that other industry contemporaries recognize his talent.  So far the Stargate-produced number is sitting at #56 on the Billboard Hot 100, #28 on the Mainstream Top 40 Chart and #88 on the Hot R&B/Hip-Hop Songs Chart. It seems doing be doing very well in Korea, where it's #3 on the International Singles Chart there.  "Beautiful Monster" impacted both mainstream and rhtymic airplay on June 8th, the same day it was digitally released.

The video for "Beautiful Monster" has a sort of a Michael Jackson/"Thriller" vibe going on with Ne-Yo taking on the role of Jackson's character.  It's an epic battle of good vs. evil...on the dancefloor, with Ne-Yo being the good and the dancers being the evil, complete with little glowing, pupil-less eye balls. Very eerie...much like the cover art.  The song is slick, much like Ne-Yo himself.  I can dig it. "Closer" and "Because Of You" delivered a pretty SICK remix package so here's hoping "Beautiful Monster" receives the same club love.  The song is the first single off of Ne-Yo's upcoming fourth studio album, Libra Scale, due in September



Check out Ne-Yo on the web:

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2 Comments:

Anonymous Sean said...

There's a remix package for this featuring mixes by Low Sunday, Mixin Marc Edit, and Tony Moran & Warren Rigg now available on Masterbeat.

July 17, 2010 at 4:00 PM  
Blogger Jamie said...

yeah - thanks! I found it yesterday. Listening now actually :-)

July 17, 2010 at 5:11 PM  

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