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E-Type Back on the Scene with New Max Martin-Produced Single

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Sunday, January 30, 2011

E-Type Back on the Scene with New Max Martin-Produced Single


It's been about 3 years since we've heard anything new out of Swedish singer/songwriter E-Type but the wait is finally over. After a recent dinner with his good friend, producer Max Martin, E-Type decided that the time to unleash his particular brand of europop unto the world was now. Pairing up with Shellback (P!nk, Britney Spears, Adam Lambert) and Savan Kotecha (Usher, Celine Dion, Leona Lewis) E-Type wrote this brand new future smash, "Back 2 Life." Produced by friend, Max Martin and Shellback the song is a welcome return to form for the artist, who's 15 years in the industry has brought out hits like "This Is The Way," "Here I Go Again," and "Set The World On Fire." While there are elements of past singles present in "Back 2 Life" the song is a bit of a sonic evolution for E-Type. Gone are all of the rap bits and big scale church choir choruses. "Back 2 Life" is a sleek, electro-pop track in line with what's blowing up at the clubs right now (i.e. David Guetta, Taio Cruz, Black Eyed Peas). Listening to some of E-Type's old material, it sounds a bit dated now. "Back 2 Life" brings his sound into the 21st century where he belongs.

The single premiered on Swedish radio earlier this month and was released digitally on January 21st. Fans can expect an EP to released through Universal Music Sweden later in 2011, including the single "Back 2 Life." Check out the song below as well as a remix from Ali Payami (Agnes, Basshunter). Nice to have E-Type back. Can't wait to hear what's next for him!





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