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Hot Video Alert: One Direction - What Makes You Beautiful

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Saturday, September 10, 2011

Hot Video Alert: One Direction - What Makes You Beautiful


Last month the lovely boys of One Direction (Niall Horan, Zayn Malik, Liam Payne, Harry Styles, Louis Tomlinson) released the video for their debut single, "What Makes You Beautiful," and I have to say I'm a little bit disappointed. I'm not just disappointed in the video, but the song as well. It's all just a bit...expected? Written by Carl Falk, Savan Kotecha and Rami Yacoub, "What Makes You Beautiful" was unveiled to English radio listeners on August 10th when it made it's BBC Radio 1 debut. Upon making the single available for pre-order, One Direction broke records for Sony Music, with "What Makes You Beautiful" earning the most pre-release downloads of any Sony Music act. If this is any indication of the success to come for the boys of One Direction, I think X-Factor may have another JLS-type of success story on their hands.

While my feelings towards One Direction might be a bit of a mixed bag at present, I have to give them props for sticking together throughout the crazy ride that was X-Factor. If you consider the fact that these boys are a documented example of a MANUFACTURED BOY BAND - literally pieced together by Simon Cowell after they proved not worthy of competing as individuals - the fact that they are still together, are still getting along and still making music together is pretty outstanding. Now I'm just starting to wonder how much creative control these boys actually have. Being placed together by show producers for the sake of a reality show, one could easily assume that One Direction are just so excited to have a record deal with Syco Music and the opportunity to become stars, that they'd do anything they were told. Work with these people! Put out this type of album! Do this! Do that! Now I'm not saying this is what's going on, but I'm just a bit hesitant about how this will all turn out. "What Makes You Beautiful" doesn't give me enough to go on, so I'm going to need to hear some more before I make a final judgement.

 In an interview with Digital Spy, Sonny Takhar (Simon Cowell's right-hand) described the boys' forthcoming as yet untitled debut album as "one of the best pop records" to be made by the label. That's a pretty bold statement to make. From what it sounds like, One Direction to have a lot of elements working in their favor, including a talented roster of songwriters including Savan Kotecha, Ed Sheeran and Matt Squire (Good Charlotte, All Time Low). I'm dismissing the boys outright, just for me, they all sound a bit like a poppier version of 2000s boy band Busted right now.  Check out the John Urbano (Alexi Murdoch)-directed video for "What Makes You Beautiful" below and pre-order the single, due out in the UK September 11th, by clicking HERE.

 
  
Check out One Direction on the web: 

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