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2012: The Year of Madonna

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Friday, February 3, 2012

2012: The Year of Madonna


It's the moment you've all been waiting for...the return of M.D.N.A. Yessir, her Royal Highness, Ms. Madonna Louise Veronica Ciccone is BACK with a hot new single and she's ready to blow all those other bitches right out of the water!  At the ripe YOUNG age of 53, Madonna proves with her new single why, after all of these years she still has what it takes to play with the new generation of pop starlets.  The Martin Solveig-produced "Give Me All Your Luvin'" is single #1, taken from the icon's forthcoming twelfth studio album, entitled MDNA, due out March 26th through Live Nation/Interscope. If 2011 was the year of Britney, then 2012 is surely the year of Madonna. Get ready kids...

Today's release of "Give Me All Your Luvin'" comes just three days before Madonna's much hyped, highly anticipated Bridgestone Super Bowl halftime performance, at which time it's expected that she'll perform this song as well as a small medley of other hits from her illustrious nearly 30 year career.  You best believe that I'll be "watching" this weekend's game for no other reason than to catch Madonna KILL it during the halftime show. In honor of her upcoming Superbowl performance, Billboard.com compiled some of Madonna's 'Best TV Performances.' Check out that list HERE.

The super-fun video football themed video for "Give Me All Your Luvin'" was directed by French design/directing collaborative MegaForce, the group behind Kid Cudi's "Pursuit Of Happiness," "I Can Talk" by Two Door Cinema Club, and Metronomy's "A Thing For Me" videos.  Joining Madonna in the video are Nicki Minaj and M.I.A., who play two very enthusiastic cheerleaders.  The video starts out with a very clear message:
"Fans can make you famous, a contract can make you rich, the press can make you a superstar, but only luv can make you a player."
Hmm. Sounds like Madonna wrote that bit, doesn't it? Next up we see M.I.A. and Nicki Minaj (looking fabulous in a long black wig with bangs) cheering away on the shoulders of two mysterious masked/wigged cheerleaders.  The masks worn by the rest of the troupe are a little creepy, looking like identical Japanimation characters - big painted green eyes, a virtually non existent little nose and tiny painted pink lips, all wearing identical black wigs with bangs and matching cheer leading outfits with a big "M" on the front.  Enter Madonna, looking fierce and fabulous as ever in a gorgeous khaki trench, pushing a buggy.  Madonna eventually loses the classy trench and, rockin' a sexy long sleeve black leather number, with hotpants and fishnets to complete the look. S-S-S-EXY Mama. How old are you again?





Overall the video is a lot of fun to watch, despite a whole lotta nonsensical bits throughout. It's very visual, colorful and Madonna looks absolutely stunning in every scene.  My favorite part of the video might be Madonna in a sexy little white lace number, dressed in homage to Marilyn Monroe, along with M.I.A. and Nicki Minaj in blond wigs, sexy white dresses - absolutely stunning.  Seeing Madge in a curly blond wig definitely calls to mind her Breathless Mahoney days.  Check out these frame-by-frame reviews of the video over on The Daily Mail website and on MuuMuse. Very entertaining AND educational.

"Give Me All Your Luvin'" is energetic, fresh, current - just what you would expect Madonna to release in 2012. I don't mean to call it "expected," I am just saying that Madonna has always been ahead of the curve when it comes to popular music.  Her only real musical flub (in my opinion) was Hard Candy, her top selling 2008 album.  With Hard Candy Madonna seemed to be chasing after hip-hop, which as a genre, had been dominating (and still is to an extent) top 40 radio.  Hard Candy felt really forced. Madonna doesn't chase after musical trends, rather she is a trend setter.  With the release of "Give Me All Your Luvin'" I feel like Madonna is back on track to being a trend setter.  Pairing with Martin Solveig was certainly a wise move for the singer, and the additions of Minaj and M.I.A. should increase the song's multiple format appeal.


Recorded in New York and LA, MDNA reunites Madonna with her former collaborator William Orbit (Ray Of Light), who worked on the song "Masterpiece," Madonna's Golden Globe-winning Best Song from her feature directorial debut effort W.E. as well as a number album cuts.  In addition to Orbit, Madonna paired up with Solveig, The Demolition Crew, Marco "Benny" Benassi, Alessandro "Alle" Benassi, Hardy "Indigo" Muanza, and Michael Malih. Check out the STUNNING album artwork for MDNA above. Madonna has been doing LOADS of press lately for her movie W.E., Superbowl performance as well as her new album.  Check out a new interview she did with GLBT magazine The Advocate HERE and watch her January 30th appearance on The Tonight Show with Jay Leno here: PART 1, PART 2, PART 3.

Download "Give Me All Your Lovin'" on iTunes HERE.  If you're interested in pre-ordering the album, iTunes is offering an 18-track Deluxe Edition of Madonna's album MDNA, including one exclusive remix.  The catch is the Deluxe Edition + Bonus Remix will only be available between February 3rd and Monday February 6th  for $9.99. Get it now and you'll also get a digital copy of the single for immediate download.  MDNA is out March 26th.
"L-U-V Madonna! Y-O-U you wanna?!"


Check out Madonna on the web:

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