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Music Is My King Size Bed

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Thursday, December 8, 2011

Hot Video Alert: Jada - This Party's On Fire

Boston-based dance/pop group Jada (AKA Lauren, Jacyn, Elle & April) are BACK with a fiery new dance/pop single and I couldn't be more happy about it.  Released digitally back in September via Code 11 Records, "This Party's On Fire" is the first single since 2009's "Break Up Song" which marked the band's second major label single release.  Jada's  major label debut single came back in March of 2009 with the Akon & RedOne-produced "American Cowboy," which was prominently featured in a party scene on the TV show House.  "This Party's On Fire," while not nearly as catchy as their debut, is still a flashy little number that deserves some club attention.  Now...if only some clubs would give it to them...

Produced by RIO, the song seems to have all of the necessary components it needs to be a hit.  Soulful vocals, plenty of "synth, strobe, bass and electric house beats."  So why hasn't it taken off?  Let's be honest...I don't know if America is ready for a serious girl group.  It used to be a marketable genre of pop music but in recent years, girl groups in America have just crashed and burned.  Did anyone catch Jada auditioning for the 'Groups Category' on the U.S. X-Factor? They barely received 10 seconds of screen time before Nicole Scherzinger shot down their hopes and dreams, and not that it would have mattered anyway! All of Paula's groups were decimated in record time.  Nope. America is not ready for another girl group. Not yet anyway.

Perhaps Jada needs to try their luck over in the UK where budding girl group Little Mix just propelled themselves into the X-Factor 2011 finals, becoming the first girl group to land in the finals in the shows entire history! Pretty epic!  As with most pop music trends, the U.S. has a bit of catching up to do.  Despite finding mainstream success elusive, the girls have no plans to quit in the near future.  Despite not having a major record deal anymore (or do they? They still have a page up on Universal Motown yet they released their new single on Code 11 Records),  the girls have been staying busy with performances and promotional appearances in and around the East Coast.  Included amongst the appearances, a live concert honoring the 10th anniversary for America's Camp (a one week camp for children who lost a parent or sibling on September 11th) and a performance on the finale of BRAVO's Real Housewives of Atlanta.  The girls have also been working on new tunes, collaborating with producers like Midi Mafia, DJ and producer Joe Bermudez and more. Can't wait to hear more from these girls in the near future.

In the meantime, check out the new(ish) video for Jada's new single, "This Party's On Fire." The video was filmed in and around Boston (including a couple of spots I walk by on the daily!) and featured 200+ extras, including the Norwood, MA High School Marching Band and Color Guard, two cheer leading teams and more.  Directed by Vassili Shields, the video feels a bit homemade compared to their major-label backed "American Cowboy" video (watch HERE) but it's still a pretty slick, solid effort.  The video was selected by back in October to be on Fuse TV's 'Fuse On Demand' channel for two months. Download "This Party's On Fire" on U.S. iTunes HERE.

Check out Jada on the web:

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